Email Marketing Tools Directory

Verified pricing and features for email marketing tools for spiritual businesses as of mid-2026. Prices change - verify current rates at each platform before signing up.

Quick Reference Table

Platform	Free Tier	Entry Paid	Key Differentiator	Worst Feature	Best For
Kit (ConvertKit)	10k subs, 1 automation	$39/mo (1k subs, annual)	Tag-based segmentation; commerce features	~35% price increase Sep 2025	Selling digital products; course creators
Mailchimp	250 contacts, 500 emails/mo	$13/mo (500 contacts)	Widest integration ecosystem	Counts unsubscribed contacts in limit	Ecommerce; many third-party integrations
Flodesk	No free tier (trial only)	$19/mo Lite (annual)	Best visual templates	Dropped unlimited plan Dec 2025	Visual/Instagram-first brands
Beehiiv	2,500 subs free	$49/mo Scale	0% revenue cut; newsletter + podcast + website	Newer; less proven outside newsletters	Newsletter-first; paid subscriptions
Mailerlite	1,000 subs, 12k emails/mo	$9/mo (1k subs)	Very affordable; solid automation	Fewer integrations	Budget-conscious beginners
ActiveCampaign	No free tier	$15/mo (1k contacts)	Best automation builder; CRM included	Steep learning curve	Advanced automations; CRM needs

Kit (formerly ConvertKit)

Free plan: Up to 10,000 subscribers, unlimited emails, forms, and landing pages. Only 1 automation on the free tier - which limits nurture sequences.

Paid:
- Creator: $39/month (1,000 subs, annual), $59/month (3,000 subs), $89/month (5,000 subs)
- Creator Pro: Advanced reporting, subscriber scoring, Facebook Custom Audiences
- Annual billing: approximately 16% discount (2 months free)

What changed: Prices increased roughly 35% in September 2025. Kit remains the dominant creator-economy email tool, but the value math is harder at the new prices for smaller lists.

Key features for practitioners: Tag-based segmentation lets you tag subscribers by interest ("tarot," "astrology," "natal chart") and send targeted sequences. Commerce features support selling digital downloads, courses, and subscriptions directly from your email list.

Source: kit.com/pricing, emailtooltester.com, 2026.

Mailchimp

Free plan: 250 contacts maximum, 500 emails/month (significantly reduced as of January 2026 from prior limits).

Paid:
- Essentials: $13/month (500 contacts), scales to $385/month (50,000 contacts)
- Standard: $20/month (500 contacts) - required for multi-step automations
- Premium: $350/month (10,000 contacts)

The unsubscribe trap: Unsubscribed contacts still count toward your paid contact limit unless you manually remove them. A list that has grown and churned over several years can be significantly inflated with non-active contacts you're paying for.

Key features: The widest third-party integration ecosystem of any email platform. If you use a booking tool, CRM, or ecommerce platform, Mailchimp probably has a native integration.

Source: mailchimp.com/pricing, emailtooltester.com, 2026.

Flodesk

Free tier: No free plan. Trial only.

Paid (new users as of December 2025):
- Lite: Starting at $19/month (annual)
- Everything: $49/month (annual) / $54/month (monthly)
- Scales by subscriber count

What changed: The flat-rate unlimited plan that made Flodesk popular was retired for new members on December 2, 2025. Legacy subscribers who paid before that date keep their flat rate. New subscribers get subscriber-based pricing.

Key features: Flodesk's templates are widely considered the most visually polished in the industry - genuinely distinctive compared to the more corporate look of Mailchimp or Kit. No per-email charges. No add-ons for design features.

Source: flodesk.com/pricing, mailtoolfinder.com, 2026.

Beehiiv

Free plan: Up to 2,500 subscribers, unlimited sends, newsletter + website + podcast tools. More generous than any competitor at this tier.

Paid:
- Scale: $49/month (scales with growth - $43/1k subs, higher at larger lists per some sources)
- Max: $109/month - removes Beehiiv branding, dynamic content, priority support, up to 10 publications per account

Revenue model: 0% cut of paid subscription revenue. Substack takes 10%. Stripe fees (2.9% + $0.30) apply, but the platform fee is zero.

Key features: The Ad Network lets newsletters monetize via sponsorships. The paid subscription layer is native - no external tool required. Newsletter + website + podcast in a single platform.

Source: beehiiv.com/pricing, emailtooltester.com, 2026.

Mailerlite

Free plan: 1,000 subscribers, 12,000 emails/month. More generous than Mailchimp's current free tier.

Paid: $9/month (1,000 subs). Scales with list size.

Mailerlite is the budget-first option with solid automation support. The integration ecosystem is narrower than Mailchimp, which matters if your tools list is long. For a practitioner whose primary need is "send emails and run basic sequences," Mailerlite is the most affordable entry into paid features.

ActiveCampaign

Free plan: None.

Paid: From $15/month (1,000 contacts).

ActiveCampaign is the most powerful automation builder on this list and the only one that bundles a CRM. If your retention strategy depends on complex conditional sequences - "if client booked a natal chart and then didn't book again within 90 days, trigger this" - ActiveCampaign handles it natively. The learning curve is significant; plan for setup time.

How to Choose

- Just starting, need free tier: Kit (10k subs free) or Mailerlite (1k subs, 12k emails free)
- Selling digital products: Kit (commerce native, segmentation)
- Visual-first brand: Flodesk (if you can accept the pricing change)
- Newsletter + paid subscriptions: Beehiiv (0% revenue cut)
- Most integrations: Mailchimp
- Advanced automation + CRM: ActiveCampaign