Brevo vs MailerLite vs Moosend: Email Marketing Comparison for Spiritual Practitioners (2026)
Brevo ~$25/mo at 16k emails vs Moosend $24/mo at 2k subscribers. MailerLite Power jumped 30% in June 2026. Pricing for practitioners with 2k lists.
A practitioner with 2,000 subscribers sending two emails per week sends roughly 16,000 emails per month. On Brevo Starter, that costs approximately $25/month. On Moosend Pro, the same subscriber count costs $24/month. On MailerLite Power as of June 2026, it costs $39/month after the platform raised prices 30% in mid-June. The right platform depends on how you send, not just how many subscribers you have.
This comparison explains why the pricing model (per-email vs. per-subscriber) changes the answer depending on your sending frequency.
All prices as of mid-2026. MailerLite changed plan names and pricing on June 16, 2026. Verify current prices at brevo.com/pricing, mailerlite.com/pricing, and moosend.com/pricing/ before committing.
Why Pricing Model Matters More Than the Number
Brevo charges by email volume. MailerLite and Moosend charge by subscriber count. These models favor different sending patterns:
- Low frequency (1x/month or less), large list: Brevo wins. You pay for emails sent, not contacts held.
- High frequency (2x+/week), any list size: Moosend or MailerLite may win, because unlimited sends are included once you pay for subscriber count.
2026 Pricing at a Glance
Platform | Free Tier | Entry Paid | 2,000 Subscribers |
|---|---|---|---|
Brevo | 300 emails/day (~9,000/mo), unlimited contacts | Starter from $9/mo (5,000 emails) | ~$25/mo (16k emails tier) |
MailerLite | 250 active subscribers, 2,500 emails/mo | Comfort from $12/mo | Power ~$39/mo (post-June 2026) |
Moosend | 30-day trial, no credit card | Pro from $9/mo (500 subscribers) | Pro $24/mo |
Brevo Standard (from $18/mo) adds A/B testing, automation, and landing pages. Moosend offers 20% annual discount and 25% nonprofit discount. MailerLite annual discount: 10%.
Brevo
Brevo's core advantage for spiritual practitioners with large lists: you pay for emails sent, not contacts stored. A practitioner with 5,000 subscribers who sends one newsletter per month (5,000 emails) pays the Starter rate of $9/month. The same subscriber count on Moosend Pro costs $48/month. Brevo wins decisively for low-frequency senders.
Brevo Starter starts at $9/month for 5,000 emails per month and scales up. The $25/month tier handles approximately 15,000-20,000 emails. Brevo Standard from $18/month adds A/B testing, advanced automation workflows, and landing pages.
One feature relevant for practitioners who also handle session bookings: Brevo combines transactional email (booking confirmations, reminder emails, receipts) with marketing email in one dashboard. This eliminates the need for a separate transactional provider like Postmark or SendGrid.
Brevo has no reported ToS restrictions on spiritual or esoteric content. GDPR-compliant EU data centers are available.
Brevo's free plan allows 300 emails per day (approximately 9,000 per month) to unlimited contacts, which is sufficient for a practitioner with a small list sending occasional moon phase updates or session availability announcements. A 500-person list sending one email per week (roughly 2,000 emails per month) fits entirely within the free tier. The free plan includes basic automation and a drag-and-drop editor, making it a usable long-term tool for very low-volume senders, not just a trial.
MailerLite
MailerLite's pricing changed on June 16, 2026. The free plan was reduced from 500 active subscribers and 12,000 emails per month to 250 active subscribers and 2,500 emails per month. The Power plan price for 1,000 subscribers increased from $30/month to $39/month, a 30% increase.
MailerLite Comfort starts from $12/month. It includes unlimited email templates, dynamic emails, auto-resend to non-openers, and multivariate testing. MailerLite Power from $25/month (entry tier, lower subscriber counts) adds unlimited users, unlimited monthly emails per subscriber, full automation builder, and 24/7 live chat.
For a practitioner with exactly 2,000 subscribers sending 2x/week, MailerLite Power as of June 2026 costs approximately $39/month. Moosend Pro for the same subscriber count costs $24/month. Brevo costs approximately $25/month at comparable email volume. MailerLite is no longer price-competitive at this segment following the June 2026 increase.
MailerLite remains strong on deliverability and ease of use, and it is worth considering for practitioners who were on it before the price change and whose sending patterns favor it.
The new Comfort plan from $12/month sits between the free tier and Power. For a practitioner with under 1,000 subscribers who sends twice per month, Comfort covers the basics at $12/month. The jump to Power at $39/month (for 1,000 subscribers, post-June 2026) is substantial for a single tier upgrade; practitioners at that subscriber count should compare Moosend Pro at $16/month or Brevo Standard at $18/month before renewing.
Moosend
Moosend Pro uses per-subscriber pricing with unlimited emails included. Pricing for the Pro plan:
- 500 subscribers: $9/month
- 1,000 subscribers: $16/month
- 2,000 subscribers: $24/month
- 5,000 subscribers: $48/month
- 10,000 subscribers: $88/month
- 25,000 subscribers: $160/month
Annual billing saves 20%. The 30-day free trial requires no credit card and has no feature limits during the trial period.
For a practitioner sending 2-3 emails per week to 2,000 subscribers (roughly 16,000 to 24,000 emails per month), Moosend Pro at $24/month is the most cost-effective option in this comparison. Unlimited sends means higher frequency does not increase the monthly bill.
Moosend Enterprise (Moosend+) is custom-priced and adds transactional email, dedicated IP, SSO/SAML, and a dedicated account manager.
Moosend's automation builder supports conditional logic sequences. A practitioner can set up: new subscriber gets a welcome sequence of 5 emails over 10 days, then moves to the regular broadcast segment. Subscribers who click a link about a specific moon phase get tagged and added to a separate nurture track for that topic. These flows are available on the Pro plan at the standard subscriber-count pricing, not locked behind an enterprise tier.
Nonprofits running spiritual education programs or community healing organizations qualify for Moosend's 25% nonprofit discount, which reduces the 2,000-subscriber Pro rate from $24/month to $18/month.
Break-Even Math at 2,000 Subscribers
Sending pattern: 2x/week = approximately 16,000 emails per month.
- Brevo Starter: approximately $25/month
- MailerLite Power: approximately $39/month (post-June 2026)
- Moosend Pro: $24/month
Sending pattern: 1x/week = approximately 8,000 emails per month.
- Brevo Standard: approximately $18/month
- Moosend Pro: $24/month (same rate; unlimited sends)
- MailerLite Power: approximately $39/month
Brevo wins at lower send frequency. Moosend wins at higher frequency.
Which Should You Choose
Large list (3,000+ contacts), monthly or bi-monthly newsletter: Brevo Starter. Per-email pricing means you pay only for what you send. A 5,000-contact list sending one email per month fits in the $9/month tier.
Regular sender (2x+ per week), list under 5,000: Moosend Pro. Unlimited emails per subscriber means your sending frequency does not drive cost increases.
Practitioner needing transactional email alongside marketing: Brevo Standard from $18/month. The combined transactional plus marketing email capability in one account eliminates a separate transactional provider.
MailerLite existing users: Run your current subscriber count against the new June 2026 pricing before your next renewal. The 30% increase on the Power plan may make Moosend or Brevo more competitive for your specific volume.
For tools to grow your list through lead magnets and opt-in forms, see directory/email-marketing-tools.
Frequently Asked Questions
Did MailerLite change its pricing in 2026?
Yes. On June 16, 2026, MailerLite reduced the free plan from 500 to 250 active subscribers and 12,000 to 2,500 emails per month. The Power plan for 1,000 subscribers increased from $30/month to $39/month, a 30% price increase. Verify current pricing at mailerlite.com/pricing.
Does Brevo limit how many subscribers I can store?
No. Brevo's pricing is based on the number of emails sent per month, not the number of contacts in your account. You can store unlimited contacts and pay only for emails you actually send. This makes Brevo cost-effective for practitioners with large lists who send infrequently.
Is Moosend's free trial genuinely unlimited?
Moosend's 30-day trial has no feature restrictions and requires no credit card. All Pro plan features are available during the trial. The trial ends after 30 days; no plan converts automatically.
Do any of these platforms restrict esoteric or spiritual content in their ToS?
None of the three have published specific restrictions on spiritual, esoteric, or divination content as of mid-2026. This distinguishes them from payment processors: email platforms generally do not carry the same occult-services prohibition risk that Stripe introduced in September 2024. All three are GDPR-compliant.